As we know this year has come with a series of events that has created a new shift in the way we tell our brand stories. Traditionally brands used both above the line and below the line marketing strategies. The government has taken preventive measures such as social distancing to combat the spread of COVID 19. Thus creating the shift to digital marketing. More and more brands have had to look into new strategies to help stay alive during the on and off period of South Africa’s lockdown.
There has been a drastic rise of trending marketing technology during these lockdown periods. Mobile applications that were once used solely for connection and entertainment – Whatsapp, Snapchat, Instagram stories, TikTok, Facebook messenger ,Pinterest are now being utilized by digital marketers and businesses to reach new consumers, along with other once-new technologies.
How the brands have utilized the Digital platforms to stay alive :
Retailers remodelled
Traditionally retailers would promote in-store visits and try the inventory model. Retailers however now have shifted focus into creating the best online purchasing experience. The new system of purchasing goods have created a safer and far more effective way of purchasing literally anything! Toiletries, food, and the list is endless. The simple steps
- Downloading the retailers app
- Adding to your cart
- Several payment options
Makes for an easier shopping experience,all from the comfort of your home.Also who doesn’t like a quick unboxing ?.Visit our page for more insight development app development .
Digital Touch Points
During the lockdown period more consumers had more down time, therefore spending more time being entertained online.An increasing 14% of shoppers are making purchases through social media. These purchases are established by common keyword search engines, social media feeds and macro influences . The cookie crumbles can be appreciated by some consumers as it allows more options .
Value is always key
Although sustaining your brand may seemingly be challenging during these times brands have created foundations to get more active in valuing consumers thoughts and needs.Brands are now going back to the drawing board and are creating value based content. Value based content creation is recreating the idea of trust between consumers and businesses. The strategy is assisting to regain sales and profits.
Consumers have more available time, giving businesses the opportunity to tell their brands message. Effective brands content creation that is engaging, meaningful and relatable levate consumers to give positive brand reviews and engage more with your brand.
Digital Video creation is the new TV
It’s a known fact that we are always looking to obtain new information. Viewership is at an all-time high as brands are investing more effort into video content creation. Why you ask? The simple strategy, directly and indirectly, promotes your brand’s message as well as introduces the products and services offered. Video content has slowly become the most effective mode to introduce, describe, and market the products and services your brand offers. The strategy also creates engagement, consumers are now taking the lead by rating and giving personal reviews and uploading them online creating the essence of word of mouth that is valued by other consumers.
