1. Refrain from using the brand profile to Tweet personal updates.
Use your personal profile for that – or better yet, your personal Facebook profile with relevant privacy settings in place. Don’t share news about your favourite sports team or your son’s first word, this is the place for business updates and information relevant to your business followers – always keep the audience in mind.
2. Reconsider tweeting when consuming too much dop
We’re all on social media all the time – your iPhone’s right there in your pocket, waiting to be checked, but sometimes you do need to disconnect. Sure, most people can handle their drink and it’s generally not a problem, but just a consideration for those with access to a brand Twitter account.
3.Confirm you are logged out of your brand profile before tweeting
Have you ever sent out an e-mail then noticed that you’d CC’d a person or group you really didn’t mean to? I imagine that feeling is similar to the one you get after sending out a personal message from your brand Twitter account.
4. Maintain your awareness of world events and trending topics
An ill-timed Tweet can become a major PR disaster. There’s no way to 100% protect against this, but worth checking the trending topics, and what the actual story is behind it, and paying attention to news events to avoid potential mis-associations with your content.
5. Eliminate negativity from thine Tweets.
This is no joke, and one which we should attempt to apply as widely as possible. You remember how your parents used to say ‘if you can’t say something nice about someone, don’t say anything at all?’ Yep, that. There’s no reason for, or benefit to, negativity on Twitter. You don’t like want someone’s saying, you stop following them. Don’t engage in any bashing of competitors or making critical comments.
