Sentiment analysis, also known as opinion mining, is the analysis of the feelings (i.e. attitudes, emotions and opinions) behind the words using natural language processing tools. It’s looking beyond the number of Likes, Shares or Comments you get on an...
Over the past four months, Twitter's educational video series has provided tips to help your business unlock more value — from writing Tweets that drive relevant interactions, to growing your follower base and then engaging them to become long-term customers. In...
1. Refrain from using the brand profile to Tweet personal updates. Use your personal profile for that – or better yet, your personal Facebook profile with relevant privacy settings in place. Don’t share news about your favourite sports team or your son’s first word,...
