Sentiment analysis, also known as opinion mining, is the analysis of the feelings (i.e. attitudes, emotions and opinions) behind the words using natural language processing tools. Its looking beyond the number of Likes, Shares or Comments you get on an...
Social Media Marketing
What’s Coming Next In Visual-Based Social?
This past week was Social Media Week around key locations around the world. You might find this quite insightful as we did Instagram, Pinterest and YouTube all seem poised for an important year of growth and change. When Facebook bought Instagram in 2012, there...
The All-New Search and Explore with Instagram: See the World As It Happens
Two major updates to Instagram that will help connect community to the world as it happens: the all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. With more than...
Ephemeral Vs. Perpetual Messaging: Thinking Outside The Timeline
If you are following the battle of the short messaging systems, you might think it is a one-dimensional contest between the systems that maintain your chat history for all time – like Twitter and Facebook – and the so-called disappearing messengers – like Snapchat –...
The good, the bad, and the ugly: the impact of customer service
Earlier this year, Zendesk set the fine folks at Dimensional Research on the task of answering this question: “What exactly is the long-term impact of ‘good customer service’?” No one working in customer service will be surprised to hear that the research reveals that...
A Streamlined Look for Facebook Pages is Coming
This week, Facebook will begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information people want and help Page admins find the tools they use most. Here are the key features of the update: Updated Page...