Multi Screen

“Make it work!” Cross-Device Websites a Must for UK Consumers

In the UK, customers’ buying habits are changing. People now use an average of three devices [1] and with 32% of them making a purchase every month on a smartphone, the UK is now the number one country in Europe for mobile shopping [1]. Now more than ever, consumers...

Principles of Mobile Site Design: Delight Users and Drive Conversions

The Rundown Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with...

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