Digital World
Recap of digital trends that took place in 2020
As we know this year has come with a series of events that has created a new shift in the way we tell our brand stories. Traditionally brands used both above the line and below the line marketing strategies. The government has taken preventive measures such as social...
Embrace Livestreams in Lockdown
Our new world requires us to change COVID-19 has changed the landscape of how many industries operate. Innovative actions must be taken to stay afloat like the event and conference industry, and let’s not stop there Governments to Private Corporations are also using...
The term #digital branding is often used, but what actually is ‘digital branding’ ?
Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with...
What’s Coming Next In Visual-Based Social?
This past week was Social Media Week around key locations around the world. You might find this quite insightful as we did Instagram, Pinterest and YouTube all seem poised for an important year of growth and change. When Facebook bought Instagram in 2012, there...
Ephemeral Vs. Perpetual Messaging: Thinking Outside The Timeline
If you are following the battle of the short messaging systems, you might think it is a one-dimensional contest between the systems that maintain your chat history for all time – like Twitter and Facebook – and the so-called disappearing messengers – like Snapchat –...
