Customer Service Software

10 Sentiment Analysis Tools to Track Social Marketing Success

by | April 14, 2016 | Customer Service Software, Facebook, Google Analytics, Google I/O, Instagram, Social Media Marketing, Social Media Strategy, Twitter | 0 Comments

Sentiment analysis, also known as opinion mining, is the analysis of the feelings (i.e. attitudes, emotions and opinions) behind the words using natural language processing tools. It’s looking beyond the number of Likes, Shares or Comments you get on an...
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The good, the bad, and the ugly: the impact of customer service

by | April 25, 2014 | Customer Service Software, Social Media Marketing, South Africa | 0 Comments

Earlier this year, Zendesk set the fine folks at Dimensional Research on the task of answering this question: “What exactly is the long-term impact of ‘good customer service’?” No one working in customer service will be surprised to hear that the research reveals that...
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