Hashtag South Africa’s goal is simple: “We handle all aspects of your companies Digital Advertising and Marketing needs. Hashtag South Africa will place your business in the top ad positions on Google.” Success in internet marketing is defined by your Return on Investment (ROI). If you cannot measure success then you cannot succeed. Our job at Hashtag South Africa Africa is to build an internet advertising campaign that targets customers in your geographic region and then measures the success of those campaigns.

What can Hashtag South Africa do for your business ?

 

Facebook Advertising Options

 

Below are examples on the types of digital adverts that we can run on Facebook, this will assist when establishing a budget.

 

Awareness
Type of Advert Description of Advert Cost Average min – max per month
Brand Awareness Increase awareness for your brand by reaching people who are more likely to be interested in it. 200 – 900 000
Reach Show your ad to the maximum number of people. 200 – 900 000
Consideration
Traffic to URL Send more people to a destination on or off Facebook. 200 – 900 000
Engagement Get more post engagements, Page likes, event responses or offer claims.
Close popup and return
200 – 900 000
App Installs Get more people to install your app. 200 – 900 000
Video Views Get more people to view your video content. 200 – 900 000
Lead Generation Drive more sales leads, such as email addresses, from people interested in your brand or business. 200 – 900 000
Conversions
Conversions Get people to take valuable actions on your website or app, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions. 200 – 900 000

Twitter Advertising Options

Cost Per Campaign

Promoted Tweets 40 000 – 250 000
Promoted Accounts 10 000 – 300 000
Promoted Trends : Trend a Hashtag – Reach a Guaranteed 1 Million people minimum 100 000
Scrachreel 10 000 – 300 00
First View Tweets 10 000 – 500 000
Website Clicks 10 000 – 150 000
Conversational Ads 15 000 – 500 000
Video Views 15 000 – 1 000 000

Youtube Advertising Options

Cost Per Campaign

Display Advertising 3 000 – 1 000 000
Overlay- in video Advertising 3 000 – 1 000 000
True InView In Stream Advertising 3 000 – 1 000 000
True In View Display Advertising 3 000 – 1 000 000
Non Skippable InStream Advertising 3 000 – 1 000 000

 

Instagram Advertising Options

Cost Per Campaign

Boost Post 3 000 – 900 000
Lead Generation Posts 3 000 – 100 000
Conversion Posts 3 000 – 250 000

Linkedin Advertising Options

Cost Per Campaign

Content Ads 5 000 – 300 000
SlideShare Content Ads 5 000 – 300 000
Sponsored InMail 5 000 – 300 000
Social Ads 5 000 – 300 000
Follow Company Ads 5 000 – 300 000
Featured Company Ads 5 000 – 300 000
LinkedIn Group Ads 5 000 – 300 000
Spotlight Ads 5 000 – 300 000

Google Search, Display and Mobile Advertising Options

Advertising on Social Media covers one aspect of digital. Marketing your services and creating awareness should stretch across search platforms like Google. When people type in your province or defined keywords, your brand will be marketed. Based on the assessment of targeted keywords we advise a daily advertising budget of R700 per day for a period of 20 days per month ( Mon – Fri )

Cost Per Campaign

Google Search 3 000 – 1 000 000
Google Display  : Image Display adverts 8 000 – 1 000 000
Google App Install Ads 8 000 – 1 000 000

Yahoo, Bing, and Contextual Advertising Options

Cost Per Campaign

Yahoo and Bing Network  Search 3 000 – 1 000 000
Yahoo and Bing Network Display  : Image Display adverts 8 000 – 1 000 000
Contextual Ads Yahoo and Bing Network 8 000 – 1 000 000

 

Pay Per Click Advertising

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To build a successful Pay-Per-Click (PPC) campaign you need to optimize the factors that influence your search rankings. These include landing-page design, keyword performance and advertising relevance. The goal of all major search engines is to improve end-user experience by providing targeted and appropriate search results. Hashtag South Africa specializes in helping our clients build, run, maintain and measure their PPC campaigns in today’s highly competitive internet advertising market.

 

Google Adwords Management

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To build an effective Pay-Per-Click campaign you must start with a broad range of keywords and over time, narrow them down to identify the most powerful ones. Remember, because you pay Google every time a user clicks on your Advertisement, it is crucial that you eliminate keywords that do not generate quality traffic. Specific geographic targeting is another way to focus your PPC Campaign, as people are searching locally now more than ever. It is essential that both your Keywords and Advertisements target local search. There are dozens more steps to follow when building a Google Adwords Campaign which can be time consuming, even for the most organized business owner. Let Hashtag South Africa build and manage an intelligent Pay-Per Click campaign, so that you can focus on handling all your new business.

 

 

Google Remarketing

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Remarketing is an effective form of Online Display Advertising that allows your company to show targeted ads to customers who have previously viewed your website. These ads will appear in traditional advertising spaces as your customers browse websites on Google Content Network. Hashtag South Africa will set-up a Remarketing Campaign targeted directly to customers who are already interested in your product or service. Build your brand and increase your online presence with Hashtag South Africa Remarketing.

 

Google Analytic Reporting and Consulting

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Web analytics is the foundation for running a successful internet advertising campaign. Our consultants at Hashtag South Africa utilize advanced analytics software to gather information about what is happening on your website. A low-performing website will starve your return on investment and can damage your brand. With analytics data, Hashtag South Africa can explain why your website is performing poorly – and help you return it to profitability.