As we get stuck into Q3 and planning for Q4 – here is a summary of all the video updates that Facebook released in the past few weeks so you can get the best experience and execution for your upcoming campaigns.
There are more updates coming soon so once they are released will let you know:
- Video Views objective and oCPM bidding for video views – By selecting the new Video View objective when creating new campaigns the performance of your ads will be optimized to generate more video views – More info – http://fbrep.com//guides/
Facebook_Video_Ad_ Capabilities_Overview.pdf - Reach and frequency buying – Predictably buy unique reach on Facebook, with tools to control frequency throughout the campaign. Now compatible with the video views objective. More info – http://fbrep.com//guides/
Facebook_RandF_Power_Editor_ Guide.pdf - Remarketing to video viewers – Provides opportunities for rich storytelling by enabling advertisers to create audiences of people who have watched one of their video ads and reach them again later. More info – http://fbrep.com//guides/
Facebook_Video_Ad_ Capabilities_Overview.pdf - Call-to-action option for video ads – Advertisers with a primary objective of video views and a secondary objective of driving further interaction with their brand offsite can now add a call-to-action to their video ads. More info http://fbrep.com//guides/
Facebook_Video_Ad_ Capabilities_Overview.pdf and https://www.facebook.com/ business/news/New-Ways-for- Marketers-to-Build-Their- Brands-on-Facebook - Ad scheduling – Allow advertisers to set the time of day when their ads are eligible to be shown to people. This is perfect to combine your TV strategy with with Facebook strategy so you can show your Facebook ads at the same time as your TV planning so you can get the best results as people watch TV with a second screen. More info here – https://www.facebook.com/
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