First Post from our Desk to Yours – Hello 2015


Feb 2015, Durban, South Africa

We would like to start the year off (yes quite late, but we trying to maintain the convo form the executive desks)


We saw 2014 end in a productive and informative state of local and global affairs.

As we celebrated in achieving record sales YTD and Year Targets we also celebrated in the expansion of digital across our planet.


More and more each day, the cities and countries are adapting what leaders of industry have once thought on pieces of paper.


I often reflect on ancient champions. Great men and women who were once frowned upon by their societies and cities, yet only decades even centuries later did they appreciate what was laid.


But foruntanley today we have the INTERNET, and great thinkers and inventors can unite with like minded people. So even if they are frowned upon in their offline worlds. They can seek perspective and direction on manifesting the root of thought to the natural world.


Growing up I faced many rebuke for my thoughts and concepts form the world around me, today when I look back I don’t regret it – I’ve just come to the perspective conclusion that the people that judge you – only see the response from what they know, and what they minds can quantify based on the environments that they limit themselves to. (yes that sentence was intense)

Social Media is a bubble, the sooner those in Digital understand this, the faster you will progress to a new level of thinking, yes we have profited from client budgets – but extra value needs to be added. All we are doing is feeding the giant machine of theses platforms that  now need to meet the expectations of their public shareholders.


“ In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish. – Extract from Are you ready for the technological revolution? (World Economic Forum)


“The first thing that sets this revolution apart from others is how disruptive it is. In the past we had revolutions – perhaps they would be better described as evolutions – that came at a relatively slow pace, like long waves in the ocean. The impact of the first Industrial Revolution, which began in Britain in the 1780s did not fully begin to be felt until the 1830s and 1840s. Today technological change happens like a tsunami. You see small signs at the shore, and suddenly the wave sweeps in.”


We are evolving faster than any civilization before us. This is truly the greatest era to grace mankind. Yes many might say that their time was the greatest, like my parents, or my great grandparents. But based on the long term cycle of life on earth, we now have the ability to unite together under central purposes. Not by religious indoctrination, nor political mandates. But as we were destined to be.


A civilization that taps into the greater capacity of their minds.


At Hashtag South Africa we are venturing into spaces that have never been discovered before, I don’t think Christopher Columbus could feel such joy as we do in the discoveries we make.

We might be limited by our geographical location (down the Southern Hemisphere) but based on digital connections we now have points of presences in 12 major countries across the planet.


We look forward to our venture into Artificial Intelligence, Cloud Computing, Data Centres, Digital Search Algorithms and the new birth of Social Media within cross communities.


We look forward to our ventures in 2015 and hope to engage with all that share our passion in the development of technology


Speak to our CEO, Conrad

Hashtag South Africa is based in Durban, South Africa. We have weekly commutes to Johannesburg and Cape Town to the expectations of our clients. We are constantly invested in research and development in a world that prepares for the Internet of Everything (IoE)
We have satellite correspondence in San Francisco, New York, Bogota Columbia, London, Italy, Mumbai, Hong Kong and Australia 

For Page Owners, New Tools to Promote Facebook Events

Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages.
Giving events a boost
To make it easier for businesses to reach even more people for their events, we’re announcing new features that help Pages promote their events and see how they’re performing.
In the coming weeks, Pages will be able to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, these types of ads were only shown in the right-hand column on desktop.
Here’s how the new event ad will look:

Page owners around the world will be able to create event response ads in both the Ad Create tool and Power Editor.
Event insights
Event hosts can now view insights in the right-hand column of an event page. These insights show hosts:
  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

These insights represent the first step we’re taking to help Pages better understand what’s working and not working when promoting their events.
Highlighting events
Here are some pre-existing features that can help Pages raise further awareness of their events:
For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.) People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.

In addition to the enhancements we’ve made to events for Pages, we’re also improving the events experience for people on Facebook. Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.
So, if you haven’t already, give events a try for your Page. And be on the lookout for more improvements to events in the coming months.

Pinterest Tip : Pin on the go with iOS 8


Good news: Pinning from your iPhone just got easier! Now you can add the Pin It button to your phone and Pin right from your mobile browser.

Make sure you’ve downloaded the Pinterest app, then get your Pin It button set up:

1. Update your phone to iOS 8
2. From Safari or Chrome, tap the Share button
3. Swipe to the left and tap More
4. Tap to turn on Pinterest
5. Drag Pinterest up if you want to reorder your menu


Now the Pin It button is always just a tap away. Reading a must-save article? Found that desk chair you’ve been hunting for? Go back to the Share button, tap your new Pin It button, swipe to find the best image, and Pin it.


Then get right back to what you were doing—your new Pin will be waiting for you in the Pinterest app.

Steven Ramkumar, currently Pinning to Toronto Spots


Getting Started Series: Checking Performance of your Facebook Ads

When you run an ad on Facebook, Ads Manager helps you understand how your ads perform. It’s a dashboard that displays info on all the ads you’re running, their schedules, the amount you’ve spent on your ad and much more. This detailed performance information can help you improve your current ads and create more effective campaigns in the future.
Ads Manager is accessible no matter where you are on Facebook. Just click the arrow in the top-right corner and select Manage Ads. At a glance, you can see if you’re achieving what you set out to do with your ads with quick views of your ad campaign’s status, its results, cost and how many times your ad was served to people in your audience.
After you read your results, you can fine tune your ad, including editing the ad’s copy and images. You can also adjust your ad budget and the targeting options for your audience.

Alibaba Is Already Bigger Than Facebook, Amazon, and IBM

Amazon, Facebook, IBM, Intel. As of midday on Friday, Alibaba is now worth more than all of them.

On its first day as a publicly traded company on the New York Stock Exchange, shares in the Chinese e-commerce giant shot up by nearly one-third above their initial asking price. The surge put the value of the company at around $228 billion. The only U.S. tech companies worth more by market cap are Apple ($609 billion), Google ($400 billion), and Microsoft ($387 billion).

And even those giants may see Alibaba closing in.

The reasons aren’t that complicated, but there’s a certain provincialism to how we Americans view our tech industry that might lead us to believe Alibaba’s ascendancy is coming out of nowhere. The simple fact is, unlike any of this country’s biggest tech companies, Alibaba has mastered the Chinese economy. And it’s more likely to achieve the same results elsewhere in the world before U.S. companies do the same in China.

Take Apple. Despite its best efforts (including selling its wares on Alibaba’s Tmall), the company has struggled mightily to penetrate the Chinese consumer market. Most recently, failure to get the necessary regulatory approval is keeping its new iPhone 6 models off the Chinese market. Google lags homegrown Chinese search engines in popularity (in large part because it voluntarily exited the country after apparently being infiltrated by Chinese hackers), and Microsoft in China is battling an anti-trust probe.

Alibaba’s inside track with a Chinese government eager to back its domestic tech industry over incursions by U.S. rivals is one obvious advantage. But more profound is simply how completely it has captured the Chinese consumer market. The company estimated in its SEC filings before going public that China at the moment has 302 million potential online shoppers—nearly equal to the entire population of the U.S., but just a fraction of China’s more than 1.3 billion, many more of whom become likely Alibaba customers once they go online.

Because of that mastery, Alibaba becomes the go-to destination for any U.S. company that wants to reach the Chinese consumer market quickly. And Alibaba’s shares become the most compelling proxy yet for U.S. investors who want to put their money into the Chinese consumer economy. In a way, Alibaba shares are like their own index fund for the Chinese economy. And as long as investors see the potential of that economy to grow, Alibaba shares will go up.

Alibaba may not have invented any dramatic new technologies. It didn’t invent the iPhone or search, a groundbreaking operating system or even online shopping. But in the business of technology, innovation isn’t just what happens in research and development. It’s what happens when you make that technology available to as many people as possible.

5 Inspiring Quotes By Billionaire Mark Cuban


1. “Work like there is someone working 24 hours a day to take it away from you.”
Life is temporary. Work is temporary. One day, you will be incredibly successful at whatever you choose to do with your life. While that day may be difficult to imagine right now, start fighting for your future.

You may not have a job, internship or college major about which you are crazy, but with everything you do, maintain the mindset that what you have could end or be taken away from you at any time. There will always be someone who is willing to work harder than you, so you should always give your best effort.

This mentality will keep you on your toes and will ultimately help you grow.

2. “It’s not in the dreaming, it’s in the doing.”
Growing up, we are repeatedly told to dream big, to never stop dreaming and to believe in our dreams. However, we are not told enough that dreams are accomplished by taking action.

Dreams are merely thoughts; the doing is more powerful than the dreaming. The doing is what changes the world and impacts people in unforeseen ways.

Dream of being a physical therapist; apply to physical therapy school and go from there. Dream of being a politician; get involved in local campaigns and work your way up. Dream of being a writer; apply to Elite Daily and start writing.

We have more control over the “doing” than we give ourselves credit. If you spend all of your time dreaming, you will never grant yourself the opportunity to see what you are truly capable of accomplishing.

3. “Doesn’t matter if the glass is half-empty or half-full. All that matters is that you are the one pouring the water.”
No matter how troublesome life can become, you are in control of your emotions, decisions and outlooks on situations. Try not to dwell on how empty or full your life, or the lives of others, might be. Believing that you have control over how much water is poured into the glass of life is a powerful skill.

How you react to not getting the perfect internship, a friend’s betrayal or a loved one’s death can make the glass seem pretty empty; however, you get to decide how much water is poured.

4. “Wherever I see people doing something the way it’s always been done, the way it’s ‘supposed’ to be done, following the same old trends, well, that’s just a big red flag to me to go look somewhere else.”
Life can get repetitive, consistent and complacent. Falling into a life or workplace of complacency is dangerous. Seek opportunities and take risks that are out of your comfort zone. Work for a company that is constantly changing, growing and evolving.

Surround yourself with people who are bold and do not follow paths already created. Do not be afraid to look at opportunities in life that are different, offbeat or even a little weird.

We are trained to interpret “different” as a negative, when in reality, different jobs and opportunities often provide for the greatest potential for us to thrive as individuals. Life is too short for us to live in fear of being different. Be whom you want to be and don’t worry about the haters.

5. “Every no gets me closer to a yes.”
The word “no” leads many of us to see it as a failure. “No” comes in different forms: the test you just failed, the interview that didn’t lead to a job and the person who tells you “you can’t.” We look at that “no” often enough to never go near it again.

“No” does not mean defeat, however. It is an opportunity to get closer to the “yes” for which you are searching. Do not let the “nos” of life impact your goals.

“Nos” are part of your story, and if you keep working hard, they will lead to many “yeses,” which often turn out to be better than the opportunities for which the “nos” would have provided.

Photo Credit: WENN


Everything Apple announced at its September 2014 keynote

After months of anticipation, the iPhone 6 is finally official… along with a bunch of other stuff! Here’s a recap of the highlights from Apple’s event today in Cupertino in case you were having some technical problems with the livestream. For full details, check out the link(s) below each highlight.

The first thing we all noticed on the 4.7-inch iPhone 6 is the rounded edges with a camera lens that sticks out of the body. Apple also announced the iPhone 6 Plus which has an extra large screen at 5.5-inch. Both models feature Retina HD screen; The 6 is 6.8mm thin while the 6 Plus is 7.1mm, and are both powered by a 64-bit A8 chip to offer up to 25 percent faster CPU and 5 percent faster graphics, Apple says.

Of course, both will come on iOS 8. Supported devices will receive their update on September 17.

The iPhone 6 Plus can also be used in like a mini-mini-mini iPad in horizontal view; the home screen will automatically convert to landscape alignment when tilted sideways.

Also included is the M8 processor that’s extra sensitive to tell the difference between cycling and running, and can measure distance and elevation using a barometer. The 6 now has 20 LTE bands, allowing for more LTE roaming and Wi-Fi calls.

New camera specs include an 8MP iSight camera, True Tone flash, 1.5 micron pixels, f/2.2 aperture and an all new sensor for bigger panoramas that expand up to 43 megapixels. The new camera can also shoot 1080p videos at 30 fps and 60 fps with continuous auto-focus; slo-mo vids shoot at 120 and 240 fps. The front-facing cam offers a burst mode and single shot HDR and HDR videos.

The iPhone 6 starts at $199 for 16GB; the 6 Plus starts at $299. Both ship onSeptember 19, pre-orders starting on September 12.

Apple also confirmed that App Store now offers 1.3 million apps, up from 1.2 million figure announced back in June at WWDC.

➤ Apple unveils the iPhone 6 and iPhone 6 Plus

➤ The App Store now boasts 1.3 million iOS apps

➤ iPhone camera gets Focus Pixels sensor and image stabilization

Apple Pay

Apple has announced a new “payment process” called Apple Pay that uses NFC and Touch ID to confirm purchases. Users can browse through their credit cards using Passbook after verifying their card with their bank. Apple Pay creates a one-time device-only number instead of using the assigned credit card number so if your phone is stolen, you can suspend the payments without needing to cancel your credit card.

Apple Pay will launch first on Visa, Mastercard and American Express. Supported retailers include Apple (of course), Disney, McDonald’s, Whole Foods, and online merchants like Uber and Groupon with one-touch payment.

Apple Pay will come to iOS 8 devices in October.

➤ Apple announces Apple Pay, an NFC payment feature for the iPhone 6

The much-rumored Apple Watch is official. Tim Cook says it is accurate within plus or minus 50 milliseconds, and comes with various customizable options, with six types of strap and two metal frame colors.

Apple has added a navigational tool called a “digital crown” which is the dial (normally found on traditional watches to adjust time) to zoom or scroll. The digital crown also acts as a home button when pressed to return or exit out of apps. The screen is still touch-enabled to swipe through the screens of an app or draw. It can also recognize between taps and clicks by detecting force.

Apple Watch comes with Siri, shareable heartbeat and animated and customizable emojis.

The watch also works as a “comprehensive health and fitness device” with its equipped heart monitor, gyroscope and accelerometer. It comes with a three-ring activity monitoring system to remind and encourage the wearer to be more active to reach daily goals.

Apple will open the WatchKit SDK for third-party developers to create functionalities on the Apple Watch. Upcoming third-party features include tapping to check in to an American Airlines flight, tapping or waving the clock to unlock your room at SPG hotels and Nest thermostat control from the watch.

The Apple Watch will come in three collections: the original Watch, Watch Sports, a 18k gold Apple Watch Edition. It will be available in two screen and band sizes. It is designed to work with iPhone 5, 5s and 5c, in addition to the 6 and 6 Plus. Apple Watch will come with Apple Pay equipped.

The watch starts at $349 and will be available in early 2015. No details on battery life just yet.

Here it is: The Apple Watch

Apple wraps up the event with a performance by U2

Tim Cook ends the event by declaring its love and involvement in music, citing the ongoing iTunes Festival and growing iTunes offering. He then introduced U2 to perform on stage and gave out the band’s newest album for free on iTunes (offer lasts until mid-October).

➤ Apple offers U2’s new album Songs of Innocence for free, exclusively until mid-October on iTunes



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