Conrad Travis David, CEO of Hashtag South Africa has gained National Recognition at No71 of the 100 Most Influential Young South Afrians 2016 Final Rankings
Trevor Noah Voted 2016 Most Influential Young South African
Trevor Noah, the South African host of The Daily Show, has been voted the 2016 Most Influential Young South African in a public ranking poll by reputable rating establishment, Avance Media.
2016 saw Comedian Trevor Noah, making The Daily Show become a global phenomenon, and was among the top commentators for the 2016 US Presidential Elections which also had him interview US Ex-Presidents Barack Obama and Bill Clinton.
Votes which drew public participation from about 90 countries from across the globe also endorsed DJ Zinhle, Nasty C, Caster Semenya and Sibusiso Leope as among the top 5 young South Africans who influenced South Africa and beyond in 2016.
DJ Zinhle known in private life as Zinhle Jiyane, and one of the few women in South Africa who took up a career in Disc Jockeying also got voted as the Most Influential Young Lady in the ranking.
Below are the Young South Africans voted as the Most Influential in their various categories related to their field of work:
MD of Avance Media, Prince Akpah extended his appreciation to all who participated in the inaugural ranking polls for South Africa and advised young people to learn and be inspired by the stories of these young achievers as they represent South Africa on the globally.
Below is the Official 2016 Ranking of 100 Most Influential Young South Africans
Wayde van Niekerk
Dr Tlaleng Mofokeng
Mmusi Aloysias Maimane
Yolanda Zoleka Cuba
Phumlani M. Majozi
Elvis Mmaphuthelo Sekhaolelo
AB de Villiers
Conrad Travis David
Jaco De Bruyn
The 100 Most Influential Young South Africans is an initiative of Avance Media in partnership with Reputation Poll, EOD Partners, Jagari Designs, CELBMD Africa, My Naija Naira, Dream Ambassadors Foundation GH, iCare Hub Africa, Global Skills Exchange, Core Foundation Barcity Media and Project Know Thyself International.
Facebook rolled out Facebook Stories in Ireland for the iOS and Android apps, “with plans to bring it to more countries in the coming months.” Similar to the Stories features found on Snapchat and Instagram, Facebook Stories allow users to “share ephemeral photos and videos in a slideshow that disappears 24 hours later.” Stories can be found at the top of the news feed and appear to feature stickers, effects, and more. TechCrunch reports that “Facebook built a similar feature to Stories called Quick Updates and tested it in July, but by August said it wouldn’t launch it.”
Livestream.com Supports Simultaneous Live Broadcasts on YouTube, Periscope, and More:
Livestream announced that its premium and enterprise customers will now be able to “reach millions of viewers on RTMP-enabled streaming destinations such as YouTube Live, Periscope and Twitch.” Livestream previously announced that Facebook Live can be enabled as well. According to the Livestream blog, simulcasting gives broadcasters “all of the Livestream features and benefits – including white labeling, analytics, and support – with the reach and scale of additional platforms” and a “key point of distribution” for all of their live content.
Livestream’s premium and enterprise customers will now be able to reach millions of viewers on RTMP-enabled streaming destinations such as YouTube Live, Periscope, and Twitch.
Snapchat Delivers Ads Based on TV-like Rating System:
Snapchat partnered with Nielsen’s mobile Digital Ad Ratings (mDAR) unit to give brands the ability “to buy guaranteed Snapchat audiences by age group and gender” for their mobile video ads. Adweek reports that this continued partnership is “the same kind of system – from ordering to measuring the results – that marketers are accustomed to with Nielsen’s TV offerings” and basically “expands the Snap-Nielsen relationship which had been limited to ads measurement” until this point.
Facebook Adjusts News Feed Rankings Based on Video Completion Rates:
Facebook announced that longer videos watched through completion will be given a higher priority in the news feed ranking. “Percent completion” is one of the many signals the network uses to determine which videos to surface in the news feed and it will now be weighted more heavily for ranking longer videos. The company recognizes that longer videos require “a bigger commitment” to watch to the end and should not be penalized when compared to shorter videos. Facebook expects that “most Pages will not see significant changes in distribution as a result of this update.” However, longer videos “may see a slight increase… [while] some shorter videos may see a slight dip in News Feed distribution.” Facebook announced that this change will roll out “gradually over the coming weeks.”
More News to Note
Facebook Tests Messenger Ads in Australia and Thailand:
Facebook is running a “very small test” in Australia and Thailand that allows businesses to place ads on the home screen of the Messenger app. The new ads will be seen below the user’s Recent Conversations and Favorites, but will not appear in conversations unless the user engages with the ads. Users will also have the option “to hide/report specific ads using the drop-down menu in their Messenger.” TechCrunch reports that “these fairly prominent card-style ads [will] include image thumbnails accompanied by text and a link… [and] take up a lot of screen space.” Facebook states that a test group will start to see the new ads “in the coming weeks.”
Facebook is testing ads in the Messenger app.
Instagram Redesigns Web Embeds Feature:
Instagram rolled out “a cleaner, more streamlined” look to its web embeds that’s designed to be more in line with the current overall look and feel of Instagram. Embedded Instagram posts will now “fit in more seamlessly with the stories they’re part of” and include a timestamp that clearly indicates when an image or video was posted. A spokesperson from Instagram stated that “nothing changes in the way you find or use Instagram embeds, they’ll just look a little nicer.” The refreshed embed is rolling out to publishers worldwide “over the coming weeks.”
Instagram rolled out a cleaner, more streamlined look to its web embeds.
Instagram announced that “live video on Instagram Stories – a new way to connect with your friends and followers right now – will be rolling out to [its] entire global community over the next week.” Instagram introduced Live Stories to the U.S. in November along with disappearing photos and videos in Instagram Direct. The Instagram blog states that “live video on Instagram Stories is available for everyone as part of Instagram version 10.0 and above.”
Instagram announced that Live Stories will be rolling out to its entire global community this week.
Twitter Expands Explore Tab:
Twitter announced that the Explore tab will now feature “trends, Moments, search and the best of live video.” This update is part of the company’s “continued efforts to make it easier to see what’s happening… [and help users] easily find news, what’s trending and what’s popular right now” on Twitter. The latest version of the Explore tab will begin rolling out on Twitter for iOS this week and will be available on Android “in the coming weeks.”
Snapchat Rolls Out Universal Search and Redesigned Layout to iOS:
Earlier this month, Snapchat rolled out a universal search bar at the top of every screen of the app and a refreshed interface to “some people on Android.” This week, Snapchat announced that the iOS app will now have these new features as well. TechCrunch reports that “Snapchat’s new version is available in the current iOS update, out now on the App Store.”
Twitter Introduces Vine Archive:
Twitter rolled out a Vine Archive from 2013 through 2016 on the Vine site. With this update, users can search “a time capsule of all posts made to vine.co” by year, by genre under Highlights, by Editor’s Picks, or by Playlists. According to Vine’s FAQ page, the Vine Archive “will not support any of the community features from Vine such as followers, revines, likes, or comments.” However, the Vines can be viewed on vine.co or elsewhere that URL is embedded and shared with their unique URL.
Twitter rolled out a Vine Archive from 2013 through 2016 on the Vine site.
Snapchat Updates Publishing Guidelines and Will Set Age Restrictions for Discover Section:
Snapchat updated its guidelines for publishers in its Discover section, “advising them to avoid posting photos or images with no news or editorial value, as well as reports on or links to outside websites that potentially share fake news, saying that all content must be fact-checked.” Adweek also reports that Snapchat “plans to release a tool next month for publishers that will allow them to set up an age gate for content or prevent minors from seeing content.”
Tumblr Rolls Out Stickers and Filters to Apps:
Tumblr added “over 100 extremely relevant stickers for your photos and GIFs… [and] a few filters” to its iOS and Android apps this week. A new smiley face icon on the bottom of the screen enables users to add stickers combined with text to customize their images. Tumblr will continue to roll out more stickers and possibly new filters in the future.
Tumblr rolled out over 100 stickers for your photos and GIFs and a few filters to its iOS and Android apps this week.
Facebook Issues Touch-enabled Security Key for Safer Logins:
Facebook users can now register a physical security key to protect their Facebook account. Security keys can be purchased through third-party companies and will “support the open Universal 2nd Factor standard hosted by the FIDO Alliance.” Once login approvals have been enabled, the small hardware device goes into a computer’s USB drive and requires a tap to access your Facebook account. Facebook notes that security keys “currently only work with certain web browsers and mobile devices.”
Facebook users can now register a physical security key to protect their Facebook account.
Facebook Updates Privacy Basics Site:
Facebook updated the Privacy Basics site “to make it easier for people to find tools for controlling their information on Facebook.” The new layout features improved functionality and presents privacy and security topics in a way that’s easy to find. Facebook’s new Privacy Basics offers 32 interactive guides available in 44 languages with step-by-step tips for things like “securing your account, understanding who can see posts and knowing what your profile looks like to others.”
The updated Facebook Privacy Basics site makes it easier to find tips and tools for controlling your information on Facebook.
Upcoming Social Media News Worth Following
Facebook Announces Updates to Trending Topics in U.S.:
Facebook announced three upcoming updates to Trending Topics. These improvements include a publisher headline below each topic name that will offer “more context on what is trending on Facebook” and lead to “a personalized results page that includes additional sources and posts about the topic.” Facebook is also rolling out “an improved system to determine what is trending” and will show which topics are trending by region instead of by interest. These updates will be available to everyone in the U.S. “in the coming weeks.”
Facebook announced three upcoming updates to Trending Topics in the U.S.
Twitter Offers Sponsorship Packages for Live-streaming Entertainment Coverage:
Twitter announced plans to partner with Dick Clark Productions to live stream red carpet programming in 2017. Twitter will host exclusive live streams from the Academy of Country Music Awards, Billboard Music Awards, American Music Awards, and Annual Streamy Awards this year. According to the press release from Twitter, “the live streams will include advertising packages with TV style commercial ad spots. Sales packages will also include the opportunities for advertisers and sponsors to promote original clips produced by Dick Clark Productions.”
Disqus Announces Ad-free Version for Professionals and Businesses:
Disqus announced new versions of its commenting platform that will “give publishers more control over their audiences and more customization options.” The initial launch will offer “exclusive professional-grade features” and include the ability to integrate Disqus with site-specific account systems. Users will also be able to limit commenters to subscribers, have access to robust moderation tools and audience analytics, and more. While Disqus assures publishers and site owners that a “fully featured basic service will always remain free to use,” it plans to roll out the new, subscription-based versions of the service in March 2017 and is “continually working with top publishers to better understand their needs and build new features to meet those needs.”
Disqus Previews New Content Engagements Insights:
Disqus offers publishers “an early look at the next generation of engagement analytics on Disqus” featuring a redesigned analytics dashboard with audience metrics such as total reads and traffic to individual categories, comments, and more. It also includes insights on which content on your site generated the highest total engagement. This new analytics platform is currently available as an early preview and will be offered as part of a wider rollout of the Disqus Pro plan in March 2017.
Some Interesting Studies to Note:
State of Social Media 2016: Buffer’s State of Social Media 2016 report analyzed data from over 1,200 marketers and found that social media is seen as the best tool to boost brand awareness. The report also explores how marketers from businesses of all sizes approach social media marketing. Facebook continues to be the leader when it comes to promoting businesses (93%) and ads (91%) and video is the most popular approach. Eighty-three percent of those surveyed would like to create more video content, but cite various restraints like time and resources as the reason they don’t. The report also found that 30% of marketers plan to focus more on Facebook video in 2017 and 28% are interested in exploring YouTube.
OpenMarket SMS Chatbots Report: OpenMarket’s new consumer survey reveals SMS chatbots are viewed as a “massive missed customer engagement opportunity” for businesses and marketers. For this report, 1,500 mobile users in the U.S. and UK were surveyed on their current experiences with and preferences in engaging with businesses through chatbots and text messaging. The findings reveal that nearly half (49%) of consumers want to engage more conversationally with businesses through SMS, particularly when it comes to dealing with the financial services (49%), retail (27%), and travel and hospitality (24%) industries.
2017 State of Customer Marketing: Influitive and Koyne Marketing collected data from CEOs and marketing executives at more than 200 B2B organizations on how they currently manage planning, resourcing, and measurement of existing customer marketing efforts. This report provides insights and best practices for using customer marketing strategies to expand revenues, improve customer satisfaction, and build a brand.
According to 2016 data, video is performing better than other types of posts on Facebook, social video viewing is linked to purchasing decisions, and more marketers than ever are embracing the medium.
Do you want to market your business with video?
Are you unsure about appearing on camera?
You can easily create compelling and budget-friendly videos while staying comfortably off-screen.
In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera.
How to Create Social Media Marketing Videos Without Appearing On Camera by Megan O’Neill on Social Media Examiner.
#1: Choose a Storytelling Approach
First things first: Decide on the story you want to tell and what type of video is best for telling that story. Not sure where to start? Several categories of videos may resonate with your audience and none require you to appear on camera.
A video to explain what you do is always a good idea. For this type of video, talk about who you are and what your brand, business, or product does. You can post this video on your website and in the About section of your business’s Facebook page.
In this example from Blue Apron, the video explains how their meal service works, what cooking expertise you need to follow their recipes, how they source their ingredients, and why their service is valuable.
Create a video about what your business does to share on your website and Facebook page.
How-to videos can be a great way to establish your expertise, serve up share-worthy content, and reach new potential customers. For example, New York florist City Girl Flowers created a video about how to make a floral gift box. Don’t want your hands on camera? This video would work just as well using photos throughout the various stages of the process without showing the florist’s hands.
Stories resonate with consumers, particularly on social media. A video telling an interesting story behind your product can make that product feel all the more valuable.
For instance, Nu-Era Bakery in West Virginia created a video about the connection between their pepperoni rolls and West Virginia history. The story resonated with their Facebook fans, who shared the video more than 4,000 times!
A video can tell an interesting story about your product’s history.
A testimonial video can showcase the great work you do through your customers. Because your customers do the talking, you don’t have to be on camera at all. In this great example from Slack, several members of the Sandwich Video team talk about how Slack improved the way the team coordinates its video projects.
And these are just a few examples. You can also create promotional videos about your projects or services. Seasonal videos might relate to Valentine’s Day, summer vacation, Halloween, or other special occasions.
#2: Gather Content for Your Video
After you have an idea for your video, it’s time to compile the photos and video clips that tell your story. To get this content, you may not need to pick up a camera at all. Your marketing material both on and off social media, as well as user content, can all be resources for your video.
Existing Marketing Content
Even if you haven’t been making videos to market your business yet, you’ve likely been doing other things to spread the word about your products or services. You can repurpose content you’ve used for other marketing projects and campaigns. Look for reusable content on your website, printed materials, marketing projects, and campaigns.
Crate and Barrel’s marketing team repurposed images from their Spring 2016 product catalog to create a marketing video for Instagram and Facebook.
As you look for content to use in your video, keep an eye out for assets like these:
Your company logo
Product shots (like in the Crate and Barrel example)
Team photos or headshots from your About Us page
Photos used in brochures, signage, and so forth
Instagram and Snapchat Stories
Have you created an Instagram or Snapchat story? Save these videos and repurpose them, along with the other photos and videos you’ve already posted on your social pages.
It’s easy to download your full Instagram story (or just part of it) to use again later. First, open your Instagram story and tap at the bottom where the names of the people who have viewed your story are listed.
Open your Instagram story and tap at the bottom of the screen.
On the next screen, you have two options. To download the entire story, tap the arrow at the top of the screen. To download a clip, scroll through to select a clip and tap the arrow below your story.
Download your entire Instagram story or just a clip.
The process to download Snapchat stories is similar. In the Stories section, tap the download iconnext to My Story.
Navigate to your Snapchat Stories section and tap the download icon.
When a dialog box asks if you’d like to save your story, tap Yes to confirm and the entire story is downloaded.
Tap Yes to save your Snapchat story.
Downloaded stories from Instagram or Snapchat are saved to your camera roll or gallery, where you can use them in new marketing videos.
Don’t have many photos and videos of your own? Ask your customers! You can create fantastic videos using photos and videos from the people who use your products and services (and love you!).
You can look online to see if fans are already posting photos or videos, or send out a call to action asking fans to share content with you. Then edit those assets together into a video. An added benefit is the people whose photos and videos you include are likely to share your video with their friends!
Ask Permission to Use Customer Content
Before you use other people’s content, make sure they give you permission. To get permission, reach out via email, send a message on social media, or comment on their post. Be sure to let users know exactly how you’ll be using their photo or video and keep a record of their response.
If you reach out on the post itself, follow up via email so you can keep a record of the person granting permission. Here’s a simple format you can use: Hi [person’s name]. We really enjoyed your [photo/video/etc.] and we’d love to feature it in our own video. Please let us know if you’d be okay with that!
#3: Combine On-Screen Text With Your Visual Assets
When you aren’t on camera to talk to your audience, you need other channels for telling a story. Lucky for you, text offers an easy solution.
You may have heard the phrase, “Text is dead; long live video!” That’s not exactly true. Text still lives on and can help you tell stories in your videos. When you put text to good use, your video may need only a handful of photos or video clips. Author Bunmi Laditan has an amazing example of the power of images and a little text.
Author Bunmi Laditan used a few images and well-chosen text to create a funny video.
Text is the glue that holds your photos and videos together and helps you tell a story. To start writing your text, think about the story you’d like to tell from start to finish. Write it out. Then organize the photos and video clips you’ve gathered or shot in an order that you feel best represents your story. You can do this in your video editing software, on notecards, or by arranging printed photos.
After you create a basic storyboard, use text to fill in the necessary holes and tell your story. You can use stand-alone text slides or place text on top of video clips or photos (as in the video above). Make your text as concise as possible so viewers feel like they’re watching your video, not reading it. Also, be sure the text is easy to read and stays on-screen long enough for viewers to scan it.
When you’re done, share your video with someone you trustto provide honest feedback. Ask him or her to repeat the story to you after viewing the video. Were there any holes in the story? Are there any questions that weren’t answered? Improve the video based on this feedback.
When you think about marketing videos, perhaps personality-based campaigns like Old Spice’s “The Man Your Man Could Smell Like” or Dollar Shave Club’s viral hit, featuring co-founder Michael Dubin, come to mind. If you’re not comfortable on camera, the prospect of doing something like this can feel understandably terrifying.
That being said, you’ve likely heard that video is becoming a must-have for marketing, especially on social media. According to 2016 data, video is performing better than other types of posts on Facebook, social video viewing is linked to purchasing decisions, and more marketers than ever are embracing the medium.
The good news is that you’ve got everything you need to start making great videos without having to turn the lens on yourself.
Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are five social media trends that will dominate 2017.
1. Social messaging
When people discuss social media, there always seems to be more focus on social networks than social networking. That’s pretty strange, considering that messaging apps have a much wider community of users than social networks. In fact, WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks: Facebook, Twitter, LinkedIn, and Instagram.
Over-the-top (OTT) messaging and SMS messaging are millennials’ preferred form of communication. Sixty-two percent of millennials are more loyal to brands that engage them via those channels and an estimated two billion users will be messaging through OTT apps by 2018. Why is this so? Millennials want the personal touch, transparency and collaboration that the one-on-one communication allows.
Businesses are already taking advantage of the huge audience base on social messaging platforms — on Facebook, you can click on an ad and it takes you directly to a chat window with the brand. As more brands start to realize the value of social messaging compared to regular social networks, they’ll make even more efforts to have a presence there.
2. The fight against fake news
Every year, more and more people, especially millennials, are turning to the internet as their main news source instead of TV, newspaper, or radio. As a result, there’s been a rise in “fake news” from sites that deliberately publish and circulate inaccurate information about current events.
We saw the worst of it during the 2016 presidential election — fake news about both candidates was shared widely across Facebook, Twitter, and other social platforms. Now, Facebook is already taking steps to curb fake news appearing on the site. These “news outlets” are no longer allowed to advertise on the platform.
But the fight against fake news isn’t likely to stop there. Germany is already considering legislation to fine social media sites that let fake news proliferate. That’s bound to catch the attention of all the major platforms. Millennials are tech-savvy, get their news predominantly from social media and value honesty, so they’re likely to investigate and verify news they see, push for more transparency from media outlets and reward factual reportage by sharing such content.
3. Authentic content (a.k.a. live video)
YouTube was built on a foundation of videos that capture real, unfiltered moments. Now social media is taking it to the next level by offering the content in real-time. Live streaming video was first made popular by Twitter’s Periscope. Now Facebook Live has launched. Social videos have much more engagement than any other content format, and have been responsible for a lot of growth on Facebook. Even news sources are citing Facebook Live videos when covering major events. The world of media is changing thanks to live video.
Instagram is now testing their own live video option, and they won’t be the last platform to implement live streaming video. Social media is becoming fascinated with live, authentic content. Millennials love video content and are the most active video viewers of any age group in the U.S. in 2016 and they’re not likely to slow down in 2017.
4. Augmented reality
Snapchat selfie lenses brought the idea of augmented reality into the social sphere. Pokémon Go (arguably a social media app) turned it into a sensation in 2016.
So you can’t expect the other social platforms to not jump on the bandwagon in 2017. Mark Zuckerberg has confirmed that Facebook is already experimenting with augmented reality. They recently acquired Masquerade, a live filter and selfie app for live streaming video.
Augmented reality is actually an old technology that’s started to go viral thanks to social media. While Snapchat has come a long way since puking rainbows (their first filter), there’s still a lot of room to expand on the concept in 2017. And just like live video, augmented reality create new opportunities for brands to connect with their audience by sharing experiences, rather than just information, on social media. Almost 75% of millennials are interested in virtual reality, and 2017 may just be the year they blow up the idea of self insertion into media.
Chatbots are a kind of artificial intelligence that can have a conversation with someone. Facebook had integrated them within Facebook Messenger, and businesses are now using them to communicate with customers.
Chatbots are already helping businesses improve customer service by quickly responding to their comments and questions. You can only expect the tool to become more popular in 2017 — especially since social media sites are doing everything they can to keep people on their platform instead of navigating away to a business website.
It’s still early days, but chatbots already have the intelligence and ability to help people consume content, answer questions, and complete transaction. More than a third of people already prefer social media over a phone call for customer support. Millennials want self-service and like to resolve their customer service issues mainly technology as it’s fast, efficient, and brief. Soon, brands might not bother having a website at all, and conduct all their customer relations through social media.
Hackathon’s have always been used to develop and build on modules to either existing systems or New developments with a vision future . With the connected planet we have today. And our understanding of past. Profit can be generated faster too. FinTech is today, Join us at #SouthAfrica Johannesburg office from 7pm every Tuesday till Midnight.
With access to our Telepresence boardroom we will connect with The Internet, Global Cloud and HACK that single project till Profit is generated.
We call on those gifted and those taught the utility of Computer Technology : research, developers, UX & Design, Social Media,
Should project development by midnight reach a deployment capability after tests with key action items for the next session. A series round of private hacks will be formed should the project reach : > National, Continental , Global potential.
Confidentiality agreements are mandatory for application irrespective of your Global location.
BitCoin / PayPal / Any Bank Institution of South Africa transfer details is required upon completion of Hack end projects
A hackathon (also known as a hack day, hackfest or codefest) is an event in which computer programmers and others involved in software development, including graphic designers, interface designers and project managers, collaborate intensively on software projects. Occasionally, there is a hardware component as well. Hackathons typically last between a day and a week. Some hackathons are intended simply for educational or social purposes, although in many cases the goal is to create usable software. Hackathons tend to have a specific focus, which can include the programming languageused, the operating system, an application, an API, or the subject and the demographic group of the programmers. In other cases, there is no restriction on the type of software being created.
For Invite Entry consideration
Complete the below Google Form, for Hashtag South Africa Pty Ltd
Funding / Investors
Hack projects with Action Plan and Financial Support
The Bank Awakens saw 547 teams and 1,045 participants compete over 36 hours on Saturday and Sunday in Mumbai, India, and Manchester, UK, where Barclays has two of its Rise innovation hubs.
Rise is Barclays’ open innovation programme – a network of physical hubs and virtual networks designed to stimulate the growth of innovative start-ups operating in the financial technology (fintech) sector.
The hackathon was designed to address the challenges and opportunities presented to the banking industry by the introduction of the Directive on Payment Services (PSD2), a new European banking regulation coming into effect in 2018. Barclays invited a global network of developers, start-ups and fintechs to take part in the weekend’s hackathon to explore some of the best and most innovative emerging ideas and disruptive technologies that could help shape the future of banking.
Michael Harte, Barclays Head of Group Innovation said: “Hackathons allow us to dynamically collaborate with some of the brightest minds in the global fintech start-up communities around the world. It’s about our staff co-creating solutions with external teams; coming together for 36 hours to work on specific customer and business solutions – an intense burst of idea storming and experimental hacks to build innovative prototypes and minimum viable products or features for customers. Rapid collaboration through hacks helps fuel and accelerate innovation to benefit customers and clients across the globe.”
The hackathon marked the first time Barclays has released its APIs (application programming interfaces) to external developers via its API store – demonstrating how the bank is shifting its focus even further towards open innovation; a willingness to share its internal data and technology to work together with the start-up community to drive innovation for the benefit of customers and clients. Peter Josse, CIO for Barclays UK said: “We understand the critical importance of digital and data and the role they’re playing in reshaping the financial services industry. We’re passionate about leading the way for open banking and providing our customers and clients with secure, resilient next gen products and services.”
The hackathon was done in partnership with over 20 of the bank’s technology partners, including Google, Twitter, IBM, Amazon and Microsoft, offering the participating teams support from a range of leading industry experts to help grow and develop their innovative ideas.
The hackathon took place at the Bombay Stock Exchange, Mumbai, in partnership with Acehacker and at Barclays’ Rise hub in Manchester in partnership with Software City Global and Central Working. Across the two sites, there were 105 working prototypes created and 6 winners selected. Prizes included £1,500 (1,50,000 INR) for the winning teams, who also have the opportunity to be supported by Barclays in developing their prototypes into real life solutions.