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THE STRATEGY BEHIND SNAPCHAT’S MEMORIES UPDATE

THE STRATEGY BEHIND SNAPCHAT’S MEMORIES UPDATE

With Snapchat’s latest update to add Memories to the platform, you’ll hear a lot of people saying things like “Snapchat has gotten away from what it was,” or “it’s over for Snapchat.” We’ve heard the same doomsday sentiments about other platforms over the years, so let me give you my two cents.

THE FACTS ABOUT SNAPCHAT MEMORIES

Snapchat, the platform most famous for its disappearing content, is shifting in a new direction with their new “Memories” feature. If you haven’t heard yet, Memories is a searchable and shareable archive of your favorite snaps and Stories. It will allow you to create new Stories by linking your older saved Stories and snaps, as well as the ability to send snaps from Memories directly. The search functionality will make it easy to find the moments you are looking for.

Aside from the ability to archive Stories and snaps for later use, Snapchat is making some key functionality changes with this Memories update. This is the first time Snapchat will allow the user to upload photos or videos created outside the app. You can select photos and videos from the phone’s camera roll, edit them in Snapchat with the doodle, text, sticker, emoji, and filter tools, and then post them to your Story.

However, Snapchat will be branding these Memories differently to distinguish them from other snaps. Any Memories uploads, whether originally from your camera roll or Snapchat, will include a timestamp and special border. This distinction will help preserve Snapchat’s real time integrity—a strategic move by the company to prevent abuse of these new features.

If you’re worried about someone logging in and seeing your most private saved moments, don’t be. Memories will include a password protected section within the app called “My Eyes Only” for those times when your phone gets passed around at a party.

Memories will be rolling out to Snapchatters over the next 30 days. You will receive a Chat directly from Snapchat when it will be ready for you to use.

GARY’S TWO CENTS ON SNAPCHAT’S STRATEGY

That’s the black and white of Snapchat Memories. Now, what does it mean? The idea that “Snapchat is over” or that any major platform is dead whenever it makes any change is ridiculous. The discussion around Snapchat’s update is the same as when Facebook was opened to people outside of the college demographic, or when they created the Timeline, or when any major platform introduces a new algorithm. Change is always fought at first.

Change is always fought at first.

What Memories signifies to me is another subtle move in Snapchat’s very smart strategy. Whether it was premeditated or reactionary, Snapchat started in a niche that it owned, scaled its user base, and now is becoming a complete distribution channel without restrictions. Snapchat is now the place where most of America’s (and soon to be most of the world’s) 18 to 35 year old attention is. Limiting content creation to what can only be created within the app doesn’t have as much upside as allowing people to upload pre-existing content. I bet that in 24 months, this update will be seen as a very smart move in Snapchat’s maturation into an even more influential platform.

Watch our CEO Conrad share insights to SnapChat 101, click the image below

SnapChat

7 WAYS LOCAL GOVERNMENT CAN USE SOCIAL MEDIA

For Local Government municipalities, having an active social media presence with relevant content posted regularly can help boost your citizen following. Often times, finding relevant content to help keep your citizens engaged is the primary reason why social media accounts aren’t updated on a regular basis.

Having worked around Government for the past 5 years from the outside, and sometimes within, Hashtag South Africa  has thousands of great social media examples of how local governments are utilizing social media to communicate and engage with their citizens. Here are our top seven proven examples of ways you can utilize social media to engage your citizens.

  1. Crime Prevention and Police Assistance

Police departments are posting crime prevention tips, time sensitive information such as Amber alerts and using social media channels to seek information on wanted criminals in the area.

 

  1. Emergency Alerts and Severe Weather Updates

Severe weather and other emergencies can occur very quickly with little or no warning. Social media channels can help municipalities communicate important safety information to the affected areas in a short amount of time. Of course, not everyone is on social media so you don’t want to rely on it for all of your emergency communication, but many communities have set it up as a major part of their communication plan.

 

  1. Activities and Class Registration

Several Parks and Recreation departments use social media to remind the community of upcoming activities and classes to register for. Within the social media post they’re linking to an online registration form to boost participation by making it easy to sign up.

 

 

  1. Town Halls and Council Meetings

For the municipalities that offer live or archived video of public meetings, sharing links to the video on social media can remind citizens of the service and encourage them to view and participate in local government matters.

  1. Public Service Announcements

Public Service Announcements (PSA) are an effective method for raising awareness of issues that affect your community. Municipal examples of PSAs on social media include general health, safety and fiscal tips from various departments. YouTube videos can be a quick and easy way to convey a message, but even images and ads posted to Facebook and Twitter with a caption can be just as effective.

 

  1. Construction Updates and Road Closings

Road construction can be frustrating, especially when it affects your daily traffic route. Posting updates about possible delays or routes to avoid can help ease your citizens’ frustration.

 

  1. Job Applications

To help fill open job positions, municipalities are posting them on LinkedIn, Facebook and Twitter with links to full job descriptions and instructions on how to apply. With many municipal websites offering online job applications, one or two posts on social media can get several people to apply and add new followers.

 Hashtag South Africa is a Technology company focused on Social Media. Contact us today 

 

 


Watch Episode 006 – #SouthAfricaShow goes to PE

Episode 006 Is more of a summary of the past days we spent out of town on a Social Media Event, We were able to get our client to trend at Number 1 on Twitter in South Africa for a day resulting in reaching over 1.5Mil people with great insights. At the end of the video our CEO shares points on running an effective Social Media Event. Hope you enjoy

Subscribe via www.youtube.com/c/hashtagsouthafrica

Watch Episode 004 – #SouthAfricaShow Keynote Address

Episode 004 is a Special one, We were recently invited to

Gordan’s Institute of Business Science in Johannesburg.  The audience was Corporate Social Investment Teams from the Banking Sector and CSI Project Leaders. I spoke on an array of topics all anchored by Technology and Social Media Principles.

Hope you enjoy – Subscribe via www.youtube.com/c/hashtagsouthafrica 

Watch Episode 002 – #SouthAfricaShow

Episode 002 Shares insight to the Sate of the Information Age, our CEO Conrad shares with viewers on an update with Panama Papers, why the worlds War and how to understand the Information Age that we are in. Excuse the serious face – the content is quite good.

Hope you enjoy

Remember to Subscribe at www.youtube.com/c/hashtagsouthafrica

 

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