Andriod trends over iOS in #SouthAfrica

Android is by far the most popular mobile operating system in South Africa, with far more users than Apple’s iOS, BlackBerry, and Windows, combined.

Vodacom’s latest statistics show they have 5.41 million Android users on its network – a growth rate of more than 1 million users in three months.

This growth was partly fueled by the availability of low-cost Android devices in South Africa, including Vodacom’s Smart Kicka smartphone.

BlackBerry was ranked second with 2.43 million users. However, BlackBerry’s user base declined by over 200,000 over the last quarter.

Apple iOS was ranked third with 978,000 users, and Windows fourth with 536,000 users. Both these mobile platforms showed growth over the last three months.

The table below provides an overview of Vodacom subscribers by platform.

Operating system Device by type (in thousands)
Sep-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15
iOS (smartphones and tablets) 650 785 775 805 914 978
BlackBerry 3,100 3,030 2,895 2,760 2,650 2,434
Android (smartphones and tablets) 1,450 2,190 2,560 3,362 4,314 5,413
Windows 270 375 410 449 476 536

Source : mybroadband

60 seconds of fame forever

Everyone deserves their 60 Secs of Fame, Including Business

Its what everyone secretly or public-ally desires. A moment of fame and fortune. To express their ideas and thoughts to the world – to say “this is me, and I’m unique”

Since the dawn of television we birthed STARS – people we get to see on a regular basis on a TV screen to the point where society praises their presence wherever they are.

Fast track a few decades to the Technological Era we find ourselves in a society that is consumed by fast paced content not just from a few sources compared to our parents and grandparents once had.

With all this information we can sometimes loose track of what we share about our lives. Many have turned to video as a means to record their destinies and desires – not just for fame and fortune, but as digital video content is the next key focus as we grow our Data limits and Download speeds.

Now, if we take a lateral look at the same approach and apply it to business, we would see how relevant a Corporate commercial is to that of a Print advert you once did 2 years ago for a paper that’s probably lying in someones garage. Or a Radio advert you did for a series of weeks, but now its lost in the consumers mind.

Applying a digital video to your Corporate s Portfolio was once an expensive feature limited to just a few due to budgets. But today we have the ability to create meaning short and descriptive videos for business that is not just seen once, it can be played over and over- on pubic communities to search for based on the metrics that we set.

The future of small business maximizing media channels to get their message out there is greater today than it has ever been.

At Hashtag South Africa we specialize in Digital Content Strategies for our clients, should you be interested in a quotation for a commercial for your business, do not hesitate to contact us.

In the interim we have a starter Video Package from R5000 that offers :

Step 1 : Storyboard

Step 2 : Script Writing

Step 3 : Production

Step 4 : Editing

Step 5 : Render for Upload to YouTube

Email : for further information

Corporate Videos Special


First Post from our Desk to Yours – Hello 2015


Feb 2015, Durban, South Africa

We would like to start the year off (yes quite late, but we trying to maintain the convo form the executive desks)


We saw 2014 end in a productive and informative state of local and global affairs.

As we celebrated in achieving record sales YTD and Year Targets we also celebrated in the expansion of digital across our planet.


More and more each day, the cities and countries are adapting what leaders of industry have once thought on pieces of paper.


I often reflect on ancient champions. Great men and women who were once frowned upon by their societies and cities, yet only decades even centuries later did they appreciate what was laid.


But foruntanley today we have the INTERNET, and great thinkers and inventors can unite with like minded people. So even if they are frowned upon in their offline worlds. They can seek perspective and direction on manifesting the root of thought to the natural world.


Growing up I faced many rebuke for my thoughts and concepts form the world around me, today when I look back I don’t regret it – I’ve just come to the perspective conclusion that the people that judge you – only see the response from what they know, and what they minds can quantify based on the environments that they limit themselves to. (yes that sentence was intense)

Social Media is a bubble, the sooner those in Digital understand this, the faster you will progress to a new level of thinking, yes we have profited from client budgets – but extra value needs to be added. All we are doing is feeding the giant machine of theses platforms that  now need to meet the expectations of their public shareholders.


“ In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish. – Extract from Are you ready for the technological revolution? (World Economic Forum)


“The first thing that sets this revolution apart from others is how disruptive it is. In the past we had revolutions – perhaps they would be better described as evolutions – that came at a relatively slow pace, like long waves in the ocean. The impact of the first Industrial Revolution, which began in Britain in the 1780s did not fully begin to be felt until the 1830s and 1840s. Today technological change happens like a tsunami. You see small signs at the shore, and suddenly the wave sweeps in.”


We are evolving faster than any civilization before us. This is truly the greatest era to grace mankind. Yes many might say that their time was the greatest, like my parents, or my great grandparents. But based on the long term cycle of life on earth, we now have the ability to unite together under central purposes. Not by religious indoctrination, nor political mandates. But as we were destined to be.


A civilization that taps into the greater capacity of their minds.


At Hashtag South Africa we are venturing into spaces that have never been discovered before, I don’t think Christopher Columbus could feel such joy as we do in the discoveries we make.

We might be limited by our geographical location (down the Southern Hemisphere) but based on digital connections we now have points of presences in 12 major countries across the planet.


We look forward to our venture into Artificial Intelligence, Cloud Computing, Data Centres, Digital Search Algorithms and the new birth of Social Media within cross communities.


We look forward to our ventures in 2015 and hope to engage with all that share our passion in the development of technology


Speak to our CEO, Conrad

Hashtag South Africa is based in Durban, South Africa. We have weekly commutes to Johannesburg and Cape Town to the expectations of our clients. We are constantly invested in research and development in a world that prepares for the Internet of Everything (IoE)
We have satellite correspondence in San Francisco, New York, Bogota Columbia, London, Italy, Mumbai, Hong Kong and Australia 

For Page Owners, New Tools to Promote Facebook Events

Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages.
Giving events a boost
To make it easier for businesses to reach even more people for their events, we’re announcing new features that help Pages promote their events and see how they’re performing.
In the coming weeks, Pages will be able to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, these types of ads were only shown in the right-hand column on desktop.
Here’s how the new event ad will look:

Page owners around the world will be able to create event response ads in both the Ad Create tool and Power Editor.
Event insights
Event hosts can now view insights in the right-hand column of an event page. These insights show hosts:
  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

These insights represent the first step we’re taking to help Pages better understand what’s working and not working when promoting their events.
Highlighting events
Here are some pre-existing features that can help Pages raise further awareness of their events:
For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.) People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.

In addition to the enhancements we’ve made to events for Pages, we’re also improving the events experience for people on Facebook. Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.
So, if you haven’t already, give events a try for your Page. And be on the lookout for more improvements to events in the coming months.

Pinterest Tip : Pin on the go with iOS 8


Good news: Pinning from your iPhone just got easier! Now you can add the Pin It button to your phone and Pin right from your mobile browser.

Make sure you’ve downloaded the Pinterest app, then get your Pin It button set up:

1. Update your phone to iOS 8
2. From Safari or Chrome, tap the Share button
3. Swipe to the left and tap More
4. Tap to turn on Pinterest
5. Drag Pinterest up if you want to reorder your menu


Now the Pin It button is always just a tap away. Reading a must-save article? Found that desk chair you’ve been hunting for? Go back to the Share button, tap your new Pin It button, swipe to find the best image, and Pin it.


Then get right back to what you were doing—your new Pin will be waiting for you in the Pinterest app.

Steven Ramkumar, currently Pinning to Toronto Spots


Getting Started Series: Checking Performance of your Facebook Ads

When you run an ad on Facebook, Ads Manager helps you understand how your ads perform. It’s a dashboard that displays info on all the ads you’re running, their schedules, the amount you’ve spent on your ad and much more. This detailed performance information can help you improve your current ads and create more effective campaigns in the future.
Ads Manager is accessible no matter where you are on Facebook. Just click the arrow in the top-right corner and select Manage Ads. At a glance, you can see if you’re achieving what you set out to do with your ads with quick views of your ad campaign’s status, its results, cost and how many times your ad was served to people in your audience.
After you read your results, you can fine tune your ad, including editing the ad’s copy and images. You can also adjust your ad budget and the targeting options for your audience.

Alibaba Is Already Bigger Than Facebook, Amazon, and IBM

Amazon, Facebook, IBM, Intel. As of midday on Friday, Alibaba is now worth more than all of them.

On its first day as a publicly traded company on the New York Stock Exchange, shares in the Chinese e-commerce giant shot up by nearly one-third above their initial asking price. The surge put the value of the company at around $228 billion. The only U.S. tech companies worth more by market cap are Apple ($609 billion), Google ($400 billion), and Microsoft ($387 billion).

And even those giants may see Alibaba closing in.

The reasons aren’t that complicated, but there’s a certain provincialism to how we Americans view our tech industry that might lead us to believe Alibaba’s ascendancy is coming out of nowhere. The simple fact is, unlike any of this country’s biggest tech companies, Alibaba has mastered the Chinese economy. And it’s more likely to achieve the same results elsewhere in the world before U.S. companies do the same in China.

Take Apple. Despite its best efforts (including selling its wares on Alibaba’s Tmall), the company has struggled mightily to penetrate the Chinese consumer market. Most recently, failure to get the necessary regulatory approval is keeping its new iPhone 6 models off the Chinese market. Google lags homegrown Chinese search engines in popularity (in large part because it voluntarily exited the country after apparently being infiltrated by Chinese hackers), and Microsoft in China is battling an anti-trust probe.

Alibaba’s inside track with a Chinese government eager to back its domestic tech industry over incursions by U.S. rivals is one obvious advantage. But more profound is simply how completely it has captured the Chinese consumer market. The company estimated in its SEC filings before going public that China at the moment has 302 million potential online shoppers—nearly equal to the entire population of the U.S., but just a fraction of China’s more than 1.3 billion, many more of whom become likely Alibaba customers once they go online.

Because of that mastery, Alibaba becomes the go-to destination for any U.S. company that wants to reach the Chinese consumer market quickly. And Alibaba’s shares become the most compelling proxy yet for U.S. investors who want to put their money into the Chinese consumer economy. In a way, Alibaba shares are like their own index fund for the Chinese economy. And as long as investors see the potential of that economy to grow, Alibaba shares will go up.

Alibaba may not have invented any dramatic new technologies. It didn’t invent the iPhone or search, a groundbreaking operating system or even online shopping. But in the business of technology, innovation isn’t just what happens in research and development. It’s what happens when you make that technology available to as many people as possible.

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