Hashtag South Africa-Visual-Guide-to-Facebook-Creative-Specs-May-2014

Infographic: A visual guide to Facebook’s ad creative specifications 2014

Facebook has numerous ad options, and snappy creative can help turn a viewer into a fan or customer.

But how big should an image be? How short should the text run?

Ampush, a Facebook Strategic Preferred Marketing Developer, put together a comprehensive infographicdetailing the specifications of Facebook ad types.

Look below to learn more.

Hashtag South Africa-Visual-Guide-to-Facebook-Creative-Specs-May-2014

The Internet of Things

The Internet of Things- A future that is today

This article is an insight to the mission and vision of Hashtag South Africa – the world is progressing so is our mandate – we feel it best to share with you on the evolution of the Internet and the need for data expansion.

The following is an extract from Wikipedia on the short holistic view on the Internet of Things


Speak to our team on the expansion we have for South Africa

The Internet of Things (IoT) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure. The term Internet of Things was proposed by Kevin Ashton in 1999[1] though the concept has been discussed since at least 1991.[2] The concept of the Internet of Things first became popular through the Auto-ID Center at MIT and related market analysis publications.[3] Radio-frequency identification (RFID) was seen as a prerequisite for the Internet of Things in the early days. If all objects and people in daily life were equipped with identifiers, they could be managed and inventoried by computers.[4][5] Besides using RFID, the tagging of things may be achieved through such technologies as near field communication, barcodes, QR codes and digital watermarking.[6][7]

In its original interpretation, one of the first consequences of implementing the Internet of Things by equipping all objects in the world with minuscule identifying devices or machine-readable identifiers would be to transform daily life in several positive ways.[8][9] For instance, instant and ceaseless inventory control would become ubiquitous.[9] A person’s ability to interact with objects could be altered remotely based on immediate or present needs, in accordance with existing end-user agreements.[4] For example, such technology could enable much more powerful control of content creators and owners over their creations by better applying copyright restrictions and digital restrictions management, so a customer buying a Blu-ray disc containing a movie could choose to pay a high price and be able to watch the movie for a whole year, pay a moderate price and have the right to watch the movie for a week, or pay a low fee every time she or he watches the movie.

Today however, the term Internet of Things (commonly abbreviated as IoT) is used to denote advanced connectivity of devices, systems and services that goes beyond machine-to-machine communications (M2M) and covers a variety of protocols, domains and applications.[10]

According to Gartner, there will be nearly 26 billion devices on the Internet of Things by 2020.[11] According to ABI Research, more than 30 billion devices will be wirelessly connected to the Internet of Things (Internet of Everything) by 2020.[12] Cisco created a dynamic “connections counter” to track the estimated number of connected things from July 2013 until July 2020 (methodology included).[13] This concept, where devices connect to the internet/web via low-power radio, is the most active research area in IoT. The low-power radios do not need to use Wi-Fi or Bluetooth. Lower-power and lower-cost alternatives are being explored under the category of Chirp Networks.[14]

It has been speculated that all IoT devices will use an “IP” address as a unique identifier. Hubs, bridges and other routing type devices make this unnecessary.

According to a recent survey and study done by Pew Research Internet Project, a large majority of the technology experts and engaged Internet users who responded — 83 percent — agreed with the notion that the Internet/Cloud of Things and embedded and wearable computing will have widespread and beneficial effects by 2025.[15]

The Internet of Things

A Simple Example of the Internet of Things

Evolution on the Internet of ThingsThe Internet of Things - Fixing Potholes



Facebook South Africa Infographic Report 2014

Social Media is evolving and so are the people that use it. Digital is growing not just in South Africa, but globally. Businesses and Organisations should avoid the status quo of JUST having a social presence.

Last week Facebook  officially released their numbers into the market.
Below is the infographic for your to use – Facebook  currently is working on the wider African markets like Nigeria and as soon as they are released we will publish the findings on our blog

Hashtag South Africa  - Facebook Stats





the impact of customer service

The good, the bad, and the ugly: the impact of customer service

Earlier this year, Zendesk set the fine folks at Dimensional Research on the task of answering this question: “What exactly is the long-term impact of ‘good customer service’?” No one working in customer service will be surprised to hear that the research reveals that good service really does matter—and that bad service can harm your business. But if you’re like us, you’ll be surprised by just how much it matters and how long the effect lasts.

Zendesk’s latest infographic highlights some of the findings, finally getting to the good, the bad, and the ugly truths of how consumers are influenced by the type of customer service experiences they have.


Facebook Pages for Business Update

A Streamlined Look for Facebook Pages is Coming

This week, Facebook  will begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information people want and help Page admins find the tools they use most. Here are the key features of the update:

Facebook PagesUpdated Page timeline design

The right-side column of your timeline will now display all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed.

Facebook Page for Business


The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.

Facebook Pages for Business Chang

Easier access to key admin tools

No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.
Facebook has also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
Facebook Pages for Business

Pages to Watch

As Facebook rolls out the new design of Pages, they are also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.
On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.
Hashtag South Africa Radio

Listen to us on Channel Africa – Friday 9:15am. We talking #SocialMedia

The State of social media in South Africa is forever growing – from the rise of political parties growing awareness with their followers to young entrepreneurs creating Youtube commercials from their living rooms – broadcasting to the world.

Catch us on Channel Africa. A station of  the South African Broadcasting sabc_footlogoCorporation (SABC)



You can live stream the talk show from 9am. We are planned to air from 9:20am

Channel Africa has listener-ship awareness across the African continent with growing cluster communities in South Africa

Visit http://www.channelafrica.co.za/portal/site/ChannelAfrica/


You can now listen to Channel Africa live anywhere in the World via streaming audio! Channel Africa is broadcast on the internet using Adobe Flash.

For our 24/7 broadcast in English, Silozi, Chinyanja, Portuguese, Swahili and French,CLICK HERE!

English 02h00 – 14h00, 17h00 – 18h00, 18h00 – 20h00, 22h00 – 00h00*
Silozi 15h00 – 16h00, 20h00 – 21h00*
Chinyanja 14h00 – 15h00, 18h00 – 20h00*
Portuguese 16h00 – 17h00, 21h00 – 22h00*
Swahili 00h00 – 01h00*
French 01h00 – 02h00*


Our live 2/7 broadcast in Swahili and French is available between 17H00 to 19H00.

Swahili 17h00 – 17h55*
French 18h00 – 18h55*

*Time is +2 UTC




The State of Social Media Spam: Social Media Spam is on the Rise

Social media spam (or “social spam”) is on the rise. During the first half of 2013, there has been a 355% growth of social spam on a typical social media account. Spammers are turning to the fastest growing communications medium to circumvent traditional security infrastructures that were used to detect email spam.


Social media spam can significantly damage a brand and turn fans and followers into foes. What sets social media spam apart from traditional spam (e.g., email) is that it’s 1 to many vs. 1 to 1, and few organizations have any defensive tools to stop it. Spammers can target entire communities with a single post, and leverage your community to unwittingly Like and share the post with others. This increases both the challenge and necessity to root out social media spam.


Social Spam Hurts Your Marketing ROI

Social media spam isn’t just a nuisance; it can have a profoundly negative impact on your social media marketing ROI. Imagine if 1 in 7 emails sent via your email marketing campaigns contained an offer from a spammer instead of your own. Would that be okay? That would mean 14% of your emails contained a message other than your own, and to a call-to-action (CTA) to something other than your products and services. That wouldn’t just hurt your brand image; it’d immediately erase your ROI by 14%, if not more when you factor in long-term brand satisfaction and loyalty. The same is true for social media, but it’s not just theoretical – it’s actually happening today!

There are several types of social spam and a growing means of distribution. Text and link-based spam are the most popular types, while Like-jacking, social bots, fake accounts, and spammy apps are the most prevalent forms of distribution. In fact, 5% of all social media apps are spammy, and 15% of all social spam contains a URL, often to other spammy content, pornography, or malware. Spammers are using these sophisticated techniques to co-opt your brand, your audience, and your social media marketing spent.


Get the Facts on Social Media Spam

Nexgate’s team of data scientists recently analyzed more than 60 million pieces of unique social content published on over 25 million social accounts. The results are published in this just released report, the 2013 State of Social Spam, available here.

Our research shows that not only is spam rising, but it’s also increasing at a faster rate than “good” content. There are any steps social media marketers can take to stop social spam and mitigate its damage, including implementing automated social content moderation and spam removal technology, but first: download our free report on the state of social spam and learn more about the problem and its impact to your social media marketing.

Download the report now.

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