The term #digital branding is often used, but what actually is ‘digital branding’ ?

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it’s no surprise that branding concepts…

5 Social Media Trends That Will Dominate 2017

Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are five social media trends that will dominate 2017. 1.…

Recap: Facebook Q1 2016 Earnings Call #SocialMedia News

 Written by: Juliana Casale, Content Marketing Manager for nanigans.com/ As Hashtag South Africa we source the planet to bring you the latest and messages of wisdom as you walk this Connected Planet Journey with us – Conrad @ CEO & founder of Hashtag South Africa As highlighted in Nanigan’s Q1 2016 Global Facebook Advertising Benchmark Report,…

10 Sentiment Analysis Tools to Track Social Marketing Success

Sentiment analysis, also known as opinion mining, is the analysis of the feelings (i.e. attitudes, emotions and opinions) behind the words using natural language processing tools. It’s looking beyond the number of Likes, Shares or Comments you get on an ad campaign, product release, blog post, and video to understand how people are responding to it. Was the review…

What’s Coming Next In Visual-Based Social?

This past week was Social Media Week around key locations around the world. You might find this quite insightful as we did   Instagram, Pinterest and YouTube all seem poised for an important year of growth and change. When Facebook bought Instagram in 2012, there were just 40 million users. Today that number has increased…

The All-New Search and Explore with Instagram: See the World As It Happens

Two major updates to Instagram that will help connect community to the world as it happens: the all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. With more than 70 million photos and videos posted to Instagram every…

Ephemeral Vs. Perpetual Messaging: Thinking Outside The Timeline

If you are following the battle of the short messaging systems, you might think it is a one-dimensional contest between the systems that maintain your chat history for all time – like Twitter and Facebook – and the so-called disappearing messengers – like Snapchat – where messages vanish after being read. Each new application stakes…