The term #digital branding is often used, but what actually is ‘digital branding’ ?

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it’s no surprise that branding concepts…

5 Social Media Trends That Will Dominate 2017

Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are five social media trends that will dominate 2017. 1.…

Recap: Facebook Q1 2016 Earnings Call #SocialMedia News

 Written by: Juliana Casale, Content Marketing Manager for nanigans.com/ As Hashtag South Africa we source the planet to bring you the latest and messages of wisdom as you walk this Connected Planet Journey with us – Conrad @ CEO & founder of Hashtag South Africa As highlighted in Nanigan’s Q1 2016 Global Facebook Advertising Benchmark Report,…

What’s Coming Next In Visual-Based Social?

This past week was Social Media Week around key locations around the world. You might find this quite insightful as we did   Instagram, Pinterest and YouTube all seem poised for an important year of growth and change. When Facebook bought Instagram in 2012, there were just 40 million users. Today that number has increased…

Ephemeral Vs. Perpetual Messaging: Thinking Outside The Timeline

If you are following the battle of the short messaging systems, you might think it is a one-dimensional contest between the systems that maintain your chat history for all time – like Twitter and Facebook – and the so-called disappearing messengers – like Snapchat – where messages vanish after being read. Each new application stakes…

Here’s One Of The Worst Mistakes People Make On LinkedIn

Whether you’re searching for a job or just want to learn more about your industry, LinkedIn is a great place for meeting other professionals and maintaining relationships.  But if you start every conversation by talking about yourself and your own projects, chances are you’re losing more connections than you’re gaining. “Linkedin [is] all about making…

Facebook South Africa Infographic Report 2014

Social Media is evolving and so are the people that use it. Digital is growing not just in South Africa, but globally. Businesses and Organisations should avoid the status quo of JUST having a social presence. Last week Facebook  officially released their numbers into the market. Below is the infographic for your to use – Facebook  currently…