The term #digital branding is often used, but what actually is ‘digital branding’ ?

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it’s no surprise that branding concepts…

What’s Coming Next In Visual-Based Social?

This past week was Social Media Week around key locations around the world. You might find this quite insightful as we did   Instagram, Pinterest and YouTube all seem poised for an important year of growth and change. When Facebook bought Instagram in 2012, there were just 40 million users. Today that number has increased…

Ephemeral Vs. Perpetual Messaging: Thinking Outside The Timeline

If you are following the battle of the short messaging systems, you might think it is a one-dimensional contest between the systems that maintain your chat history for all time – like Twitter and Facebook – and the so-called disappearing messengers – like Snapchat – where messages vanish after being read. Each new application stakes…

Throwback Thursday The dot-com bubble bursts

The dot-com bubble was a speculative bubble covering roughly 1998–2000, during which stock markets in industrialised nations saw their equity value rise sharply from growth in the more recent Internet sector and related technology fields. A combination of rapidly increasing stock prices, market confidence that the companies would turn future profits, individual speculation in stocks,…